I remember when the Steve Jobs action figure was release back in November 2010 and I hesitated in ordering one, because I figured ‘there’s time to order it later’ .. well, a few weeks later, of course, Apple lawyers took action and removed the action figure due to impersonating a person (Steve Jobs) without consent.
The doll, made of plastic, resembled Apple CEO almost exact with the trademark black turtle neck, blue jeans and New Balance 991 sneakers. All the way to hair cut and removable rimless glasses. You could even go as far as interchanging speech bubbles that have become known as Apple-speak like Jobs’ “One more thing…”
Weeks later, the same company that developed the original figurine, named M.I.C., began selling the “Pineapple CEO” doll online for $89 which was basically the original doll, but this time disguised as a ninja with a cloth around it’s head and could be changed to hold ninja stars, instead of the iPhone. The base was also modified so you could ‘mix and match’ and that way didn’t appear like the Apple logo… but yet once again Apple’s lawyers stepped in
Mr. Jobs has not consented to the use of his name and/or image in the Product. Unauthorized use of a person’s name and/or likeness constitutes a violation of California Civil Code Section 3344, which prohibits the use of any person’s name, photograph or likeness in a product without that person’s prior consent… The figure and its stand are replications of Mr. Jobs image and Apple’s trademark. The thin attempt to “disguise” the figure in its current iteration does not impact the fact that you are plainly trading on Mr. Jobs image…
While the site is still up, the dolls are listed as discontinued. (Sorry guys and girls) It was a nice run and I’m kicking myself in the butt for not managing to get one before they stopped selling them, but this truly was a (very) limited edition figure.
Would you buy one, if they were available?