The iPad 2 is on pace to outsell and (already) out-demand the original iPad. On Apple’s website, iPad 2’s estimated shipping time has recently been downgraded to 2-3 weeks. Despite that news though, DigiTimes is reporting that Apple’s suppliers have reported shipped between 2.4 and 2.6 million iPad 2 tablets, and virtually every outlet that gets stock sells out almost as quickly as they arrive.
If that’s true, shipments of the iPad 2 are significantly outpacing the original iPad with further guesstimations that over 4 million additional units are expected to be shipped each month between April and June this year. If you’re doing the math, that’s over 12 million units for the second quarter of this year!
The iPad 2 has seen tremendous demand in the U.S. and globally, having sold out in nearly every retail location that made the tablet available. Lines continue to form as new inventory arrives at retail locations abroad, and strong sales have kept stock low at U.S. retailers as well. Shipping estimates for online orders placed on Apple’s website improved to 2-3 weeks last month but that is where they have remained ever since, suggesting supply still hasn’t caught up with demand. Apple’s iPad 2 launched on March 11th in the U.S., and we said in our review that it pushed Apple’s already huge lead in the tablet space even further.
When the iPad 2 was unveiled back on March 2nd and the only ‘new’ features were dualing cameras and slightly quicker processor, I recall all the Apple-haters chiming in about how silly it was to release a second generation of the SAME tablet. “It would never do well” and “Won’t sell”. All along I’ve thought that the upgrades, though minor, would be enough to make the iPad 2 a success. I’m happy to see that so far – I was right.
What should/could Apple have done to better maximize this launch? (BTW, I’m on the waiting list for mine – sigh)